IST 700: Content Analysis and Learning Methods

I first ran into coding last semester in the methods class for our CCR major, a somewhat intuitive and exploratory method from Foss and Waters’ Destination Dissertation. 

In this method, basically, one works through the sample, looks for examples that connect to the research project’s focus and label them. Gradually, one refines the codes looking for higher-order conceptual connections.

From there, I got more into discourse analysis and critical discourse analysis. I also read through parts of Saldaña’s coding manual and tried practicing some of it in my own research–though I am still not very good.

I found myself exhausted by the time it takes and the slipperiness of interpretation involved with coding and content analysis, particularly the qualitative variety. As Herring (2004) notes, interpretation is both “art” and “craft,” but I often found this art and craft pervade the work more generally.

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