Option overload

Standing in the tea aisle of my local Wegmans, my heart pounded and my head froze. Too many choicesThe prim, brightly colored canisters and shiny, cellophaned boxes stared at me, rows of them, emblazoned with brand names, alleged health benefits, and flavors. Some were fair trade, some were organic. Others were just cheap.

I didn’t know what to do.

In the end, I picked a compromise of price and quality. The anxiety seems crazy. And, as my dad quipped when I mentioned the issue, it’s better to have too many choices than none at all. True. But option overload has become an increased problem in the West.

As absurd as it sounds, too many choices can be a bad thing.

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